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BRANDED CONTENT NEWS
At Least Elvis Can’t Get Caught Smoking…
Happy birthday to Hulu, the one-year-old video-sharing website founded as a joint venture with funding from NBC and News Corp., among others. Since its founding, Hulu has risen quickly through the ranks and currently sits behind YouTube as the number two video sharing site.
To celebrate, Hulu is rolling out…
A big shout out to Phil Johnson for puncturing the absurdity of the phrase "doing more for less" in his small agency diary on AdAge. As he quite succintly puts it, "It’s just a polite way to ask someone to suck it up and give you something for nothing. I want to ask…
Even with the slump in advertising revenues, the United Kingdom has upheld its ban on in-show product placement, citing “a lack of evidence of economic benefits.”
The news comes after three months of consultation and deliberation over the matter, with Andy Burnham (the UK’s Secretary of Culture, Media and Sport)…
Kanye West has wholeheartedly embraced his status as a brand—a real-life, self-avowed "walking brand." In an industry of outsized personalities and a genre with personalities that outsize the outsized, what makes this at all noteworthy? Tactics.
His self-branding redefines transparency and gives newfound credence…
Kasinopelit Welcome to Online
