Category Archives: Uncategorized

Industry Articles 9.03.13

OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.

Check out TWEED, our blog on the intersection of entertainment and marketing.

Read Making magic, using logic: the Ogilvy Branded Entertainment Assessment ModelTM.

September 3rd, 2013

 

BRANDED ENTERTAINMENT

Branded entertainment takes over SA FM 8.29.13 Quizzical Pictures MD Harriet Gavshon says the demand for advertiser-funded content is on the rise, having already taken off in developed markets. The production company has recently (in 2011 and 2012) produced two seasons of Class Act, a big-budget reality television show on SABC sponsored by Amstel Lager where aspirant actors compete for the prize of an acting contract and enrolment in a US film school. It is currently finalising production of the latest season of MasterChef SA, sponsored by Robertsons Spices.

How a $6,000 Video Got 6 Million Views and Launched a Business Mashable 8.28.13 Naama Bloom’s viral video was such a hit that she had to double her company’s staff. That’s right. The headcount at HelloFlo jumped from one (Bloom) to two employees after a quirky video called “Camp Gyno” hit in July. More significantly, she started executing fulfillment from a location at the Brooklyn Navy Yard instead of from her Brooklyn duplex apartment. Soon she may work with a real distributor rather than doing what she had often done until now — buy her inventory at Costco. “I”m in the process of shifting,” she says. “When I launched I was still working on setting up distributor relationships. Certain things I was buying wholesale and some at Costco, which was cheaper than some distributors.”

Facebook to talk TV at the Festival of Branded Content and Entertainment Mumbrella 8.28.13 Facebook’s head of telco, tech and entertainment, Brent Annells, will present a series of case studies demonstrating best practice social integration with TV at October’s Festival of Branded Content and Entertainment. The session, “TV with friends: Integrating Facebook for broadcasters and brands” will offer practical advice and examples of how Facebook works with broadcasters and brands to created engaged audiences. It will cover reality show integration, along with examples like the Yahoo!7 and Seven News partnership with Facebook to track Australian election trends.

 

ADVERTISING

Facebook’s Global Mobile Ad Share Jumps to 16%, Per eMarketer AdWeek 8.28.13 Facebook’s second year in mobile advertising has entailed a string of positive developments, so it’s not entirely shocking to see eMarketer project today that the social media giant’s 2013 share in the global market will represent a jump of more than 10 percentage points.

The New iPhone Could Reboot Outdoor Advertising Mashable 8.28.13 Amid the digital revolution, outdoor advertising has remained stubbornly resistant to change. Electronic billboards can display video and occasionally run tweets or Facebook comments from fans, but they don’t react dynamically in the same way as online and mobile advertising.

ESPN Urges Football Fans to ‘Get Up’ for College GameDay AdWeek 8.26.13 Screaming fans, hammy hosts and live animals make up the centerpiece of ESPN’s newest campaign pushing its College GameDay show. The new anthem spot, created with the help of 72andSunny and launched today, debuts the tagline “Get Up. It’s Game Day.” This year, the three-hour traveling broadcast is moving the first hour of its regular three-hour show from ESPNU to ESPN proper. The show airs each Saturday at 9 a.m., starting with a special four-hour episode on Aug. 31.

 

ENTERTAINMENT

Virgin Nudges Its Way into Airport TV Programming brandchannel 8.27.13 Virgin Produced, Richard Branson’s production studio, just inked a deal with ClearVision to add programming to the company’s airport broadcast network. Founded in 2010, Virgin Produced has co-produced a half-dozen films includingJobs21 and OverImmortals andLimitless, as well as short-form music, travel, comedy and lifestyle programming viewed on Virgin’s in-flight entertainment system.

WGN America moves into original unscripted programming realscreen 8.27.13 Tribune Broadcasting-owned U.S. cable net WGN America is moving into original unscripted programming, and has hired a former VH1 exec to spearhead the initiative. Tom Huffman (pictured) is to join the network as senior VP of unscripted programming next month, overseeing unscripted series development for both WGN America and Tribune Studios. He was most recently VP of development and production at VH1, where he oversaw 11 series for the including Rehab with Dr. Drew and Hollywood Exes.

Can Chill Successfully Turn Video Distribution on its Head? Mashable 8.25.13 Camp Takota stars three major YouTubers and uses Chill’s new marketing system to build a community around the film before its release, letting fans watch the creation process from start to finish. The film will stream on Chill, where fans can also order merchandise and download digital extras, and creators get to track analytics and have direct contact with fans. This Chill production, announced early August, has gained more traction — essential to this distribution model — than an episodic crowdfunded series that failed to raise enough money in June. But can this process inspire fans to sign up early, interact online to drive buzz and pay for online video content?

 

MEDIA & TECH

Facebook Drops Physical Gifts, Hones in on Users’ E-Commerce Habits brandchannel 8.26.13 Facebook’s brief foray into physical gift-giving has come to an unceremonious end. Users will no longer (that’s if they ever did) send teddy bears, flowers, mugs and other items to friends via the site, settling with a Facebook-branded gift card.  “Since launching Gifts in December last year, roughly 80 percent of gifts have been gift cards,” according to a company spokesperson, CNET reports, with Facebook gift credits to Starbucks and iTunes the hottest items. “We’re now adding more digital codes and making the Facebook Card redeemable at more merchants.”

New Mobile Shopping Apps Allow Retailers to Trade Discounts for Data brandchannel 8.26.13 With mobile engagement ever-increasing, retail brands are on a mission to collect consumer data in order to serve up a better shopping experience. However, such efforts have been deemed controversial, so retailers and data analysts have been pushed to create a different kind of tracking system. 

Turner Launches Upware, a ‘Digital-First’ Health and Wellness Network brandchannel 8.26.13 Turner Broadcasting is turning its attention to digital with the launch of Upwave, a new interactive site—and eventual TV program—with a focus on health and wellness. The new venture is being launched first on the web with an accompanying YouTube channel that features original programming such as “Why Do Men Have Nipples?” based on the book by Mark Leyner and Dr. Billy Goldberg, as well as tools, quizzes and Q&As with industry experts. The digital effort precedes its December TV debut on HLN.

 

SUSTAINABILITY 

A Swoosh of Sustainability: Nike Builds Store Out of 100% Trash Take Part 8.28.13 As much as a company that produces disposable goods can be, Nike has long been a leader in sustainability. The company first went green in the early 1990s, when it started to recycle old shoes and donate the material to contractors that build sports surfaces, like outdoor tracks. In 2006, the shoe giant launched an internal division, Nike Considered Design, which incorporates waste from the factory floor into clothes.

New Sustainability Measures Set for the Rio 2016 Summer Olympics UNRIC 8.28.13 A new set of sustainability measures to support the greening of the Rio Summer Games were agreed by the UN Environment Programme (UNEP) and the 2016 Olympics and Paralympics Organizing Committee, as part of an implementation agreement signed by both organizations, Monday. UNEP will support the process by providing expert technical advice and through the facilitation of multi-stakeholder dialogues and action.

This Solar Dryer IS Helping Put Food On The Table In India Fast Co Exist 8.23.13 India is one of the hungriest countries in the world–yet it wastes a huge amount of food. Production of vegetables and fruit totals about 220 million tons a year. About 30% of that never reaches the table. The main reason for this waste is a lack of storage infrastructure, particularly at harvest-time. Without electricity or electric freezers, farmers have to sell everything immediately, which inevitably means it’s not sold at all. Up to a third of the country still lives beyond the grid.

 

Industry News 8.26.13

OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.

Check out TWEED, our blog on the intersection of entertainment and marketing.

Read Making magic, using logic: the Ogilvy Branded Entertainment Assessment ModelTM.

August 26th, 2013

  

BRANDED ENTERTAINMENT

Airbnb Wants to Make a Movie Out of Vines AdWeek 8.22.13 Count Airbnb among the brands experimenting with Vine marketing. The travel accommodations website and agency Mullen San Francisco today launched “Hollywood & Vines,” a campaign that aims to create a short film composed of six-second videos submitted by consumers online in what the brand is calling a first of its kind. Starting at 8 a.m. today, Airbnb began using its Twitter account to solicit clips from its 160,000 followers. Each new request includes directions for a specific shot.

Katy Perry, Pepsi, MTV Team Up for Primetime VMA Reveal brandchannel 8.22.13 MTV’s annual Video Music Awards are this Sunday, and the show, like every year, is reaching higher to engage and entertain fans, whether they’re inside Brooklyn’s Barclays Center or not. This year, pop singer Katy Perry has partnered with Pepsi for a socially-infused promotion built around her secret performance, where fans will get to choose which song she performs, and in turn, what her next single will be off of her new album. Pepsi, MTV and Perry will be giving out clues leading up to Sunday’s performance to help fans unlock information, including song titles and lyrics. Fans can listen and vote for their song of choice via a microsite and using hashtag #KatyNow.

L’Oreal Debuts Crowdsourced Beauty Line Inspired by YouTube Star brandchannel 8.21.13 Global cosmetics company L’Oreal has teamed up with YouTube phenom Michelle Phan for the world’s first crowdsourced beauty line. The line, em michelle phan, was co-created by a community of beauty enthusiasts who were inspired by the online star, who began posting makeup tutorials back in 2007 and has since collected nearly 1 billion views and more than 4.6 million subscribers.

 

ADVERTISING 

‘WTF’ Are You Looking At, Asks Campaign for Toront’s Musuems and Historic Sites AdWeek 8.22.13 The city of Toronto is offering prizes as part of its “What the Fact?” campaign promoting local museums and historic sites to young people. Unfortunately, those prizes are passes to the museums and sites in question, which should squash any interest among the target audience. Kidding, of course. But my snarky intro illustrates a very real problem facing the client: How do you market museums to a fickle audience that basically lives online?

Holiday Inn Out to Prove that It’s Not Your Parents’ Hotel Anymore brandchannel 8.20.13 Holiday Inn is shelling out $1 billion to prove to consumers that it’s not just their parents’ hotel anymore. The record-breaking hospitality campaign hopes to change traveler opinions on the long-time hotel brand, making it a more relevant choice for young families and Millennials. Titled “Change Your View,” the campaign is wrapped up in a single one-minute commercial that demonstrates the many different people that stay at Holiday Inns, and the many possibilities that the hotel holds for visitors.

Happiness Is Movement and Vice Versa in Johnny Kelly’s Coke Film AdWeek 8.19.13 How do you butter people up to the idea that Coca-Cola is pro-health? Not with a starchy educational film. You hire the director of one of the most beloved ads of recent years to create another precious miniature world—without the dark edges. That was the wise path taken by Coca-Cola, which tapped Johnny Kelly of Nexus—famous for having directed Chipotle’s “Back to the Start” video—for a gleeful trot with animatronic puppets through one man’s happy life, made possible by drinking sugary soda but not letting its residue collect in his arteries by sitting on the couch all day.

 

ENTERTAINMENT

NBC’s Successful Soccer Debut Gets a Boost from SNL Funnyman brandchannel 8.21.13 American television broadcasters have long had a difficult time selling US viewers on watching soccer. But in its opening weekend after striking a three-year, $250 million deal with the English Premier League, its looks like NBC is well on its way to making soccer a ‘thing’ in the US after all. More than 3.4 million Americans tuned in to the seven Premier League games that were broadcast this past Saturday and Sunday on NBC, NBC Sports Network, and Mun2.

Penguin Random House Expands Diversification Effort with TV Series brandchannel 8.19.13 Following its July merger, which formed the most dominant publishing house in the business, Penguin Random House has continued to looking beyond books into opportunities in TV and film—agendas that the once competing companies pursued individually prior to coming under the same roof. The newly-formed company’s first co-produced TV project, Heartland Table, will debut on the Food Network on Sept. 14, featuring up-and-coming chef Amy Theilen, whose debut cookbook, “The New Midwestern Table,” will be released 10 days later.   

Using Context to Build a Better Entertainment Experience PSFK 8.18.13 Capable of recognizing their owners, products can tailor experiences to specific people’s preferences. This bringing together of the physical and digital worlds is a trend we’re calling Contextual Entertainment and it is all about delivering a more personalized entertainment experience on our devices and into our homes.

  

MEDIA & TECH

Following Google’s Lead, Zuckerberg Launches Initiative to Bring Internet to the Masses brandchannel 8.21.13 Lately, major brands are hell-bent on bringing internet access to the masses, even if it’s by balloon. Now, Facebook CEO Mark Zuckerberg is heading up a group of major tech brands to provide easier, more reliable access to the internet for all of the world’s far off places.  Joined by Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung, the initiative, dubbed Internet.org, aims to simplify phone applications and improve mobile efficiency in order to provide more affordable access on the most basic mobile phones.

US Open to Display Real-Time Social Commentary on 50-Foot Digital Wall brandchannel 8.21.13 Furthering the relationship between social media and sports, the US Open, running Aug. 26 through Sept. 9 in New York, is erecting a 50-by-8-foot social media wall next to Louis Armstrong Stadium to display real-time social media commentary. The wall, like a digital water-cooler, will aggregate posts from Twitter, Facebook and Instagram and put them on display for some 700,000 spectators expected to attend the tennis event.

J.Crew Takes Fall Catalog Digital with Exclusive Pinterest Debut brandchannel 8.19.13 Despite being a late-comer to social media, J.Crew is adapting quite quickly. In fact, the retail brand is behind a social media first: debuting its Fall 2013 catalog on Pinterest. The brand has posted a sampling of its fall offerings to the site, with the added ability to pre-order the posted looks through the company’s personal stylists. The effort adds a whole new dimension to the retailer’s more traditional sales approach and in turn may garner the brand more fans—and subscribers.     

 

SUSTAINABILITY

Sustainable tourism gains traction The Guardian 8.22.13 News that the Caribbean could have lost up to 80% of its coral reef over recent decades comes as no big surprise to Louise Armstrong. Five years ago, she sat down with leaders in the tourism industry and mapped out the sustainability challenges ahead. The subsequent Tourism 2023 report made for a long list. “There’s everything from the impacts of climate change…to the availability of resources and the cost of travel in the future,” notes Armstrong, a senior sustainability adviser for UK environment non-profit organisation Forum for the Future.

A Tax on advertising could be the key to more sustainable consumption The Guardian 8.22.13 The single most contested topic in the heated debate about sustainable business is how to promote sustainable consumption. One viewpoint – taken by the “fundi” faction – argues the concept has no meaning. Talking about promoting consumption and sustainability in the same breath is a contradiction, as more consumption inevitably means less sustainability. The single most contested topic in the heated debate about sustainable business is how to promote sustainable consumption. One viewpoint – taken by the “fundi” faction – argues the concept has no meaning. Talking about promoting consumption and sustainability in the same breath is a contradiction, as more consumption inevitably means less sustainability.

Unilever Crowdsources the Creation of a Sustainable Shower brandchannel 8.20.13 Unilever is turning to consumers to crowdsource the creation of an environmentally-friendly shower, an extension of the CPG brand’s ongoing Sustainable Living Plan. The company posted an open challenge to inventors and environmentally-conscious shower takers everywhere to come up with a sustainable design that lets users “enjoy showering while having a minimal impact on the planet and on our wallets.”

 

 

The FIRST All-Female Jury At a Major Awards Show… and Abby Marks Is On It!

MediaPost has partnered with the Women in Media Mentoring Initiative (WIMMI) to put together the industry’s FIRST all-female jury in a major awards show at this year’s OMMA Awards. This is a milestone for women in advertising, who have been underrepresented in ad leadership and awards juries – a topic that has become increasingly popular in industry news.

The 2013 OMMA Awards will bring together a powerhouse of women in media, including our very own Abby Marks, to judge the best work in the business across 67 categories. It is no surprise to us that Abby was invited to be on the jury. Here at OE, Abby drives branded entertainment strategy for Ogilvy’s global clients. Along the way, she co-authored the revolutionary “Making magic, using logic”, the Ogilvy Branded Entertainment Assessment Model, establishing her as a thought leader in the industry. Abby is also a regular contributor to mipblog.

The competition will be fierce, so if you think you have what it takes to win Abby’s vote (or one of her fellow jury members), check out the entry requirements here.

Industry News 08.05.13

OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.

Check out TWEED, our blog on the intersection of entertainment and marketing.

Read Making magic, using logic: the Ogilvy Branded Entertainment Assessment ModelTM.

August 5th, 2013

 

BRANDED ENTERTAINMENT

Hello Flo Taps Mail-Order Trend, Cheeky Marketing to Sell Period Products brandchannel 07.31.13 Hello Flo, a startup aimed at getting women the feminine care products they need, when they need it, is deploying cheeky marketing and chocolate on the masses of women and girls doing monthly battle with “mother nature.”  Tapping into the trendy and growing mail-order sector, à la Birchbox and Dollar Shave Club, Hello Flo will send customers a box filled with just the right amount of tampons and maxi pads customized for their personal needs, as well as a few sweet treats. Plans vary from the “Low-Flo” $14 box to the “Heavy-Flo” $18 box—shipping and handling included.

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside AdWeek 07.29.13 Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O’Dell’s latest online Web series for Intel and Toshiba, The Power Inside, which drove a handful of marketers to sign deals for product placement within the branded storyline. Spotify, Skype, Fossil watches and Skullcandy headphones are all paying for placements with merchandise rather than cash. The merchandise will be given to winners in weekly contests tied to the series and as giveaways when U.S. consumers buy a Toshiba laptop computer promoted by the series. 

The art of effective brand storytelling: AdAge’s Michael Learmonth on Worldmakers linkedin 07.25.13 Known as the leading global source of news, intelligence and conversation for marketing and media communities, Advertising Age has become an influential voice in the conversation between brands, agencies and consumers. As the publication’s Deputy Managing Editor, Michael Learmonth lends his unique insights into the convergence of entertainment, technology and advertising.

 

ADVERTISING

Facebook Riding High on Mobile Games, New TY-Style Ads brandchannel 07.31.13 Facebook is having a good week. Its stock price has, for the first time, risen above its $38 IPO price, it is launching a program to directly publish mobile games, and is seeking to break the advertising mold by selling TV-style ads on its social network for as much as $2.5 million a day. The new Mobile Games Publishing page is now live on Facebook’s developer site, the company’s first effort to reach out to small and mid-size game developers looking for a highly-engaged community of gamers—all of which Facebook will get an unspecified cut of.  

Intuit Content Gives One Small Company the Ultimate Platform: a Super Bowl Ad brandchannel 07.31.13 The winner of the Intuit Small Business Big Game contest will lay claim to an opportunity reserved for some of the world’s biggest brands. With an advertisement during the telecast of the 2014 Super Bowl as the grand prize, the winning company could expect the 30-second commercial to provide a significant boost to business. Intuit—which makes products such as TurboTax and QuickBooks that aim directly at small-business owners_kicked off a contest that will award one small business with the ad during the Big Game on February 2, during the third quarter. That’s usually the highest-viewership time of the game.

Publicis and Omnicom Take Merger Road Show to London Analysts AdWeek 07.31.13 Publicis Groupe chief Maurice Lévy and Omnicom CEO John Wren continued their road show today, holding an analyst session in London to explain the combination of their companies which will ring up nearly $23 billion in revenue and house half of the industry’s big networks under one roof. Lasting nearly 90 minutes, the meeting didn’t shed a lot of new light beyond what has been announced. It was interesting, however, because the news has been out there for a few days now and the executives were more emphatic in explaining the rationale for the deal.

 

ENTERTAINMENT

LinkedIn Launches First Movie Promotion for ‘Lee Daniels’ The Butler’ Mashable 07.31.13 LinkedIn on Wednesday announced a promotional celebration pegged to The Weinstein Company’s upcoming film Lee Daniels’ The Butler — marking the first time the career-based social network has shaken hands with Hollywood. Directed by Lee Daniels, the film tells the fictional story of White House butler Cecil Gaines (Forest Whitaker), who serves for seven presidential administrations, between the 1950s and 1980s. The movie was inspired by Wil Haygood’s 2008 Washington Post article “A Butler Well Served by This Election,” which tracked former executive mansion butler Eugene Allen.

Zagat Relaunches with New Content, Plans for Expansion brandchannel 07.30.13 Google has given Zagat, the restaurant review service it acquired in 2011, a digital facelift. The company relaunched Zagat’s website and mobile apps for iOS and Android, and dropped all paywalls and pre-registration requirements from the service. Google will also expand the service’s reach from nine major US cities to over 50 US and international destinations and will include reviews to cover hotels, shopping and “other places of interest.” In an additional tie-in, users can now book dining reservations through Open Table and view menus before arrival.

Immersive Games Makes You Duck and Dodge IRL Mashable 07.29.13 For those looking for a truly immersive gaming experience — where you have to actually duck and dodge from every bullet — the demo above will amaze you. A UK-based developer combined the Oculus Rift virtual reality headset with the Razer Hydra motion controller to create a game where you must move, dodge and take cover to keep your character out of harm’s way.

 

MEDIA & TECH

Samsung Integrates Evernote Photo Syncing in Wi-Fi Camera Mashable 07.31.13 Owners of Samsung’s Wi-Fi-enabled digital camera models will now be able to sync their photos directly to Evernote, the popular note-taking and archiving platform that lets you stay organized in the cloud. Samsung announced the new Evernote integration on Wednesday for its WB250F SMART Camera. Current Samsung WB250F digital camera owners in the United States can now download a software update to allow the Wi-Fi-enabled camera to share their photos more easily. When connected to a Wi-Fi network, users can sync digital camera pics to any device with Evernote installed.

The Hardware Revolution is Upon Us and Why It Matters The Ventures 07.27.13 Almost exactly six years ago, Apple launched the first iPhone. It was a small device that many dismissed as a toy.  In reality Steve put a supercomputer in our pocket — we just didn’t know it. And like super computers before, it came with immense capabilities and brought about an opportunity to rethink, reimagine and reinvent how we live, work, create and consume.  Today, smartphones sell by the hundreds of millions and with that they bring what Chris Anderson (True Founder, former editor of Wired, best-selling author and Chief Executive of 3D Robotics) describes as the “peace dividend of the smartphone war.”

L’Oreal Taps Startup to Test Link Between Mobile Coupons, Real-Time Buys brandchannel 07.26.13 L’Oreal is teaming up with Walgreens and Duane Reade stores in New York City in an effort to test the connection between mobile coupons and real-time purchases. L’Oreal coupons will be offered through mobile/social makeup app, Pretty in my Pocket (PRIMP), which leverages the existing relationship between ad startup Sparkfly and Walgreens’ and Duane Reade’s POS-providers. L’Oreal will be able to mine data from every consumer purchase via barcodes and connect it to their PRIMP profile.

 

SUSTAINABILITY

Marriott Pledges to Create Sustainable Development, Jobs as It Grows in Emerging Markets Sustainable Brands 07.31.13 Marriott International recently released its 2013 Sustainability Report update, which claims the company reduced global water usage by 12 percent and greenhouse gas emissions by 16.5 percent in 2012. The international hotel chain also says it is looking to move beyond its current global footprint of more than 3,800 hotels in over 70 countries and focus on providing sustainable economic activity and local employment. In coming years, more than half of its new hotels will be located in emerging markets, where tourism is a major driver of new jobs and economic development.

Natural-Gas Automotive Revolution Progresses on the Bed of Ford F-150 brandchannel 07.31.13 As America becomes awash in ever-cheaper, lower-emission natural gas, it’s only logical for everyone to wonder why our vehicles aren’t running on that stuff instead of gasoline. Now Ford has taken one significant step in that direction with the announcement that it will offer a compressed-natural-gas engine option on its 2014 Ford F-150 pickup truck, the nation’s best-selling vehicle.

NYSE Joins UN-Backed Sustainability Initiative Environmental Leader 07.31.13 NYSE Euronext has joined a UN-backed initiative aimed at improving corporate transparency and the disclosure of non-financial information on environmental and social issues. The Sustainable Stock Exchange Initiative, which launched in 2009, encourages long-term approaches to investment and the adoption of sustainability reporting.

 

 

 

 

 

 

Industry News 07.29.13

OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.

Check out TWEED, our blog on the intersection of entertainment and marketing.

Read Making magic, using logic: the Ogilvy Branded Entertainment Assessment ModelTM.

July 29th, 2013

 

BRANDED ENTERTAINMENT

Intel and Toshiba Push Boundaries of Branded Content with New Social Film “The Power Inside” Fort Mill Times 07.25.13 Intel® Corporation and Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems Inc.*, today announced a creative collaboration to deliver a social film titled “The Power Inside.” Directed by Will Speck and Josh Gordon (“Blades of Glory” and “The Switch”), the movie stars Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) and Zack Pearlman (“The Inbetweeners”).

Games of Thrones Stunt on British Beach Attracts Gargantuan Attention brandchannel 07.19.13 In the US, HBO’s Game of Thrones sword-and-sorcery series pulled in 16 Emmy nominations Thursday morning, second only to the 17 that FX’s American Horror Story: Asylum garnered. But that wasn’t the only “big” news for fans of Thrones.The show’s third season is about to kick off in the UK and, to celebrate, British streaming service Blinkbox pulled off a major promotional coup: placing a massive dragon skull on a beach in an area known for its anthropological finds.

Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It AdWeek 07.22.13 When you hear the words human hair orchestra, don’t you just imagine Hannibal Lecter conducting? Not so for this Unilever-sponsored stunt in the Philippines from JWT Singapore and JWT Manila. To show the strengthening effect of its Cream Silk hair-care line, the marketer enlisted a custom bow-maker and used human hair washed with the products instead of the usual horsehair to string four violin bows.

 

ADVERTISING

Twitter Pushes Amplify US-Wide as it Corners Real-Time Social Ad Market brandchannel 07.24.13 Twitter’s TV ad-targeting service, Amplify, is officially open to all US advertisers running national TV spots. In beta since May, the service allows advertisers to take advantage of second-screen technology through in-tweet promotions and video tied to real-time TV programming. Early adopters included Viacom, Conde Nast, MLB.com, BBC America, FOX, ESPN, and The Weather Channel.

Instagram Video Creates Social Short-Cut for Brands Looking to Repurpose Ads brandchannel 07.23.13 Launched just last month, Instagram video is already disrupting the distribution of video ads, with brands realizing that the app’s 15-second window provides the perfect platform to repurpose previously existing content. Recycling ads, which is not creditied as a ‘best practice’ for brands looking to make an impression on social, has been utilized most notably by Carnival Cruise Lines, which posted nine clips of sun-filled video to its account recently, only to later delete the posts in fear of violating Instagram’s Terms of Service.

Unilever first to sign up for verification-based digital advertising The Grocer 07.20.13 Unilever this week became the UK launch partner for a new digital ad format hoping to turn one of the internet’s most annoying features into a marketing boom area. The fmcg giant has teamed up with US tech company Solve Media to launch a campaign for its compressed-sized Dove,, Sure and Vaseline deodorant cans.

 

ENTERTAINMENT

YouTube unveils ‘Geek Week’ programming realscreen 07.24.13 YouTube is rallying geeks and nerds around a week of niche programming focused on superheroes, comics, gaming, science and sci-fi. The video site’s inaugural ‘Geek Week’ will run from August 4 to 10 and is produced in conjunction with website Nerdist in the U.S. and Channel Flip in the UK. Programming will include series premieres, new videos and creative collaborations across more than 100 channels.

PBS Plays Up Quality Content with Mocking Ad Campaign brandchannel 07.23.13 Well into its fifth decade with 354 member stations in all 50 US states, PBS faces a paradox. Thanks to the web, PBS now has numerous new channels through which its audience can find its content. Unfortunately, thanks to the web, PBS now has numerous new channels through which its audience can find its content. In May alone, Americans streamed over 230 million videos across PBS’ web and mobile platforms.

Netflix eyes original documentary realscreen 07.23.13 After the success of original scripted programs such as House of Cards (pictured), video-on-demand platform Netflix is moving into commissioning original non-fiction titles. In a letter to Netflix investors, the company’s CEO, Reed Hastings, and CFO David Wells revealed that the Internet television platform would be investing in original documentaries.

 

MEDIA & TECH

If The Ubuntu Edge Crowdfunding Experiment Works, Backers May Get To Vote on The Next Model’s Specs Tech Crunch 07.25.13 Smartphone companies have it pretty rough — they’ve got to sink millions into research and development every year, all in the hope of making their next shiny touchscreen gewgaw the fastest, slimmest, smartest, prettiest one ever. And every year we eat it all up, and take what we’re given. 

NBC Outbids ESPN, TNT to Snag 10-Year NASCAR Broadcast Deal brandchannel 07.24.13 On the eve of ESPN’s 18-race NASCAR season, NASCAR and NBC have confirmed a 10-year TV broadcasting deal beginning in 2015. The partnership covers all races currently broadcasted by ESPN/ABC Sports and TNT, as well as the rights to 19 NASCAR Nationwide Series races. NBC will share NASCAR broadcasting rights with Fox Sports, which renewed its contract with the brand in 2012.

More Retailers Tapping Into Facial Recognition Tech to Improve Customer Experience brandchannel 07.22.13 Had the Rodeo Drive store made famous for its ill treatment of Julia Robert’s character in Pretty Woman been using VIP-identification technology, prostitute Vivian Ward might have been treated quite differently. “It is the moment every sales assistant dreads,” writes London’s Sunday Times. “A customer is demanding attention; they seem vaguely familiar but you do not have time to deal with them. Only when you get the call from head office does the penny drop: you have just snubbed one of the richest people in the world and turned away a month’s sales in a day.”

 

SUSTAINABILITY

Which Sustainability Factors Are Most Linked to Brand Strength? Triple Pundit 07.22.13 In the previous posts in this series, we have described the relationship between Brand Finance’s Brand Strength Index and CSRHub’s sustainability rating.  The overall correlation between these large sets of data is strong—and it has been growing stronger.  We will now look at how each of the twelve individual components in CSRHub’s metric system relate to brand strength. 

Food sustainability needs a triple focus: Supply, demand and distribution Food Navigator 07.24.13 Food sustainability may depend on changing the way we produce food, or our demand for different kinds of food, or how it is distributed – but we need to find ways to approach sustainability that address all these issues, according to a food climate expert.

Why Social Sustainability Should Be Part of Every Business Fast Co Exist 07.22.13 I can’t think of anything that illustrates the human cost of doing business more than the tragedy this past April in Bangladesh. More than 1,100 men, women, and children died when the Rana Plaza building, which housed a number of garment factories, collapsed. Most were garment workers who were ordered by supervisors to report to work, even after inspectors deemed the building unsafe.